Hispanic newspaper readers pay attention.

Hispanic newspapers continue to be one of the top media choices
among Hispanics of all ages, with 82% reporting that they read and
share them, according to a study from Alloy Access and Excend
Consulting Services.

63% of readers report looking at ads at least frequently, with close to
one-quarter (24%) saying they always pay attention to them.
39% report sharing advertising information with a friend, while 34%
have gone to an advertiser’s website after reading an ad.

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Abilene Hispanic Market Overview

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